Best B2B Demand Generation Services to Fuel your Sales Engine
B2B demand generation services are complex! Unlike grabbing consumer attention, attracting high-value businesses requires specific strategies. That’s where Digiwigy comes in. We use specialized tactics to build awareness, educate potential clients on how your product or services solves their problems, and ultimately, generate qualified leads. This means your sales team isn’t wasting time chasing generic leads, but focusing on converting ready-to-buy businesses. By creating a steady stream of high-quality interest, our demand generation services fuel your sales engine and drive revenue growth.
Increased qualified leads
Attract potential customers who are a good fit for your products or services. This means more qualified leads for your sales team to nurture.
Improved brand awareness
Get your brand in front of a wider audience. This can be especially helpful for businesses that are new to the market or that are looking to expand their reach.
Shorter sales cycles
Get leads that are aware about your brand and have some understanding of your products or services. Shorten the sales cycle by educating potential customers upfront.
Better ROI
Spend your marketing budget on attracting qualified lead who are more likely to convert into paying customers and eventually improve your ROI.
Best Demand Generation Services for your B2B Enterprise
Paid Media
Cut through the noise and reach high-value decision-makers. Our targeted B2B paid media campaigns deliver results fast, generating qualified leads and boosting your ROI. We’ll manage everything, so you can focus on building relationships.
What you get:
- Campaign creation and management
- Ad placement and targeting
- Optimization and performance tracking
- Different ad formats
Virtual Events / Webinars
Establish your brand as a thought leader by hosting informative and engaging virtual events and webinars. Convert attendees into qualified leads through strategic call-to-actions and personalized post-event follow-up campaigns.
What you get:
- Selection of right webinar software and its seamless management
- Create marketing strategy using email, social media, and paid advertising
- Managing the venue (if it's a physical event), speaker schedules and presentations
- Management of registration processes, audio/visual setup, and even sending reminders to attendees.
- Live interactions like polls, Q&A sessions, and chat throughout the event
- Valuable data and reports like attendance numbers, engagement metrics, and feedbacks
Lead Research and List Building
Equip your sales team with pre-qualified leads, allowing them to focus on building relationships and closing deals. We meticulously research and build targeted lead lists based on your ideal customer profile (ICP) and industry parameters, ensuring your outreach reaches the most relevant decision-makers within your target market.
What you get:
- Ideal Customer Profile (ICP) Development
- Multi-source Data Acquisition
- Data Verification & Enrichment
- Segmentation & Targeting
- Custom List Building
Cold Outreach Services
Generate qualified sales appointments for your team, allowing them to connect with decision-makers directly. We develop targeted messaging that resonates with your ideal audience and highlights the unique value proposition of your offering.
What you get:
- Dedicated Calling Teams
- Custom Script Development
- Decision-Maker Targeting
- Live Call Monitoring
- Performance Reporting & Analysis
LinkedIn Outreach Services
Leverage the power of LinkedIn to connect with high-value prospects within your target industry and decision-making level. We help you build relationships with potential customers on LinkedIn, nurture leads, and move them further down the sales funnel.
What you get:
- Strategic Profile Optimization
- Targeted Lead Generation
- Personalized Connection Requests & Messaging
- Content Sharing & Industry Thought Leadership
- Relationship Building & Lead Nurturing
Our B2B Demand Generation Approach
By following these steps and continuously iterating based on data, we build demand generation services that drive qualified leads and fuels your sales funnel.
Target Audience Deep Dive
A deep understanding of your ideal customer is crucial. We develop buyer personas that detail their demographics, challenges, and goals. This ensures your messaging resonates.
Content is King
We create high-quality content that educates and informs your audience across the buyer’s journey. This could be blog posts, ebooks, webinars, infographics, or videos tailored to their specific needs at each stage
Multi-Channel Mania
We never limit you to one platform. We utilize a mix of channels like social media, email marketing, search engine optimization (SEO), and paid advertising to reach your target audience where they spend their time.
Segmentation is Key
We segment your audience based on demographics, interests, or behavior. This allows us to create targeted messaging that resonates better with each group, leading to higher engagement.
Lead Scoring and Qualification
Not all leads are created equal. We implement a lead scoring system to prioritize leads based on their potential value, and their readiness to buy. This helps your sales team focus on high-quality leads.
Data-Driven Decisions
We track and analyze the performance of your campaigns. We use data to identify what’s working and what’s not. This allows us to optimize the campaigns for better results.
Harness Automation
Marketing automation tools help us streamline tasks like email nurturing and lead scoring. This frees up our time to focus on strategic initiatives.
Focus on User Experience
We provide a seamless user experience across all touchpoints. This includes your website, landing pages, and email marketing. A positive user experience keeps your potential customers engaged and moving through the sales funnel.
Achieve B2B milestones with our data-driven digital marketing strategies.
Related Success Stories
Revolutionizing Manufacturing: A Website Revamp Success Story
A family-owned manufacturer with a long history of crafting high-quality industrial tools relied solely on traditional marketing methods and a dated website. They needed a website that could generate leads, attract new customers, and showcase their innovative product line.
Healthcare Leader Established a Strong Online Presence
A respected multi-specialty healthcare practice struggled to attract new patients in a competitive market. Even though they were known for providing top-notch care, they weren’t effectively connecting with potential patients online.
How an IT Service Provider Captured Enterprise Clients
A leading IT service provider with a strong reputation for network security solutions faced a challenge in reaching a broader audience within the B2B space. Their digital marketing efforts weren’t effectively attracting potential enterprise clients seeking complex IT solutions.
Choose How You Work with Digiwigy
Monthly Demand Generation Retainer
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You set the goals
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We decide the strategy
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We deliver results
Ongoing Demand Generation Consulting
expertise to guide your team’s execution.
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You set the goals
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We decide the strategy
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You deliver results
Your plug-in Demand Generation team
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Mutual goal setting
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Mutual strategy building
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We deliver the results
Hire a Demand Generation Specialist
research, link building, etc.
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You set goals
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You decide strategy
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We deliver results
Why Digiwigy?
As demand generation specialists, our mission is to not only attract attention but also to convert that interest into tangible results for your company. We’re not here simply to execute tasks; we’re here to collaborate closely with you, understand your unique goals and challenges, and tailor our approach to ensure we’re driving the right demand that aligns with your business objectives.
Now, let’s talk results. We live and breathe metrics. Our approach is anchored in data-driven decision-making. By leveraging advanced analytics and insights, we can optimize every aspect of your demand generation efforts, from identifying the most promising leads to fine-tuning our messaging for maximum impact. But it’s not just about the numbers but also the human touch. We understand that behind every click, every lead, and every conversion, there’s a person with needs, desires, and pain points. That’s why we strongly emphasize crafting compelling, personalized experiences that resonate with your target audience and build lasting relationships. From cutting-edge digital strategies to time-tested tactics, we’ve got you covered.
Most importantly, we’re not just in it for the short-term gains. We’re in it for the long haul. We’re committed to building sustainable, scalable demand generation strategies that lay the foundation for continued growth and success well into the future.
So, why should B2B clients work with us? Because we’re not just another agency, we’re your trusted partner in driving demand, delivering results, and propelling your business forward.
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Frequently Asked Questions
How does demand generation differ from lead generation?
While lead generation focuses on acquiring contact information from potential customers, demand generation takes a broader approach. It involves creating demand and interest in a company’s offerings through various marketing channels and tactics, ultimately nurturing leads through the entire sales funnel.
How do you measure the success of demand generation campaigns?
We utilize various metrics to gauge the effectiveness of our demand generation efforts, including website traffic, lead quality and quantity, conversion rates, engagement metrics (such as click-through rates and time on site), ROI, and customer acquisition cost.
How much does it cost to engage your demand generation services?
Our pricing is customized based on factors such as the scope of work, campaign complexity, desired outcomes, and budget considerations. We offer flexible pricing options to accommodate businesses of all sizes and stages. You can also avail our free consultation to discuss your business objectives and see if we’re a good fit.
What services does your demand generation agency offer?
Our agency provides a comprehensive range of demand generation services, including inbound marketing, content marketing, lead nurturing, email marketing, social media advertising, PPC campaigns, SEO optimization, and marketing automation.
How long does it take to see results from demand generation initiatives?
The timeline for seeing results can vary depending on factors such as the industry, target audience, chosen marketing channels, and the complexity of the campaign. Generally, it may take several months to see a significant impact, but our strategies are designed for long-term success.
Can you work with businesses of all sizes and industries?
Yes, we have experience working with businesses of various sizes, from startups to enterprises, and across various industries.