Healthcare Leader Established a Strong Online Presence
A respected multi-specialty healthcare practice struggled to attract new patients in a competitive market. Even though they were known for providing top-notch care, they weren’t effectively connecting with potential patients online. Their website languished in search engine results, their social media presence was minimal, and existing pay-per-click (PPC) campaigns weren’t delivering a strong return on investment (ROI).Â
Followers on Social Media
Additional New Patients per Month
Increase in Monthly Website Visitors
Average Social Media Engagement
The Challenges
The client had a strong offline base, but despite being in the business for years, they couldn’t attract new online clients. Their website struggled in search engine results for relevant healthcare searches, making it difficult for potential patients to find them online.
They didn’t have much social media presence and lacked a clear strategy and engaging content, failing to connect with the local community and showcase the expertise of their physicians.Â
The existing pay-per-click (PPC) campaigns weren’t delivering a strong return on investment (ROI). Ads weren’t targeted precisely enough, leading to wasted ad spend and minimal conversions for new patient appointments.
How did Digiwigy help?
The healthcare provider partnered with Digiwigy to develop a comprehensive digital marketing strategy focused on improving search engine visibility, increasing social media engagement, and optimizing PPC campaigns to attract new patients. We conducted thorough keyword research and implemented on-page and off-page SEO strategies to improve the client’s website ranking for relevant local healthcare searches.
High-quality, informative content was created for the website and social media platforms, addressing common health concerns and showcasing the healthcare company’s expertise. We developed a focused social media strategy, leveraging platforms like Facebook and Instagram to connect with the local community. Engaging content, patient testimonials, and doctor spotlights increased awareness and trust.Â
Digiwigy revamped the client’s PPC campaigns with targeted keywords, optimized ad copy, and landing pages designed to convert leads. Location targeting ensured ads reached potential patients within their service area. Regular performance reports tracked key metrics like website traffic, social media engagement, lead generation, and appointment bookings, allowing for ongoing campaign optimization.
The Results
- Increased website traffic by 60%, significantly increasing organic traffic from local searches for relevant medical specialties.
- Doubled social media engagement with increased followers, comments, and shares led to a more engaged online community of potential patients.
- Optimized PPC campaigns attracted qualified leads, ensuring a 30% growth in new patient appointments.
- A stronger online presence and engaging social media content solidified the client's reputation in the local healthcare market.
