Website Redesign Doubles Conversions for IT Service Provider

IT
Chicago, USA
500-1,000 employees
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A leading IT service provider specializing in cloud and digital transformation services was struggling with an outdated website that failed to reflect its expertise and innovation. The client’s site suffered from poor performance, inconsistent messaging, and a lack of clear user pathways, which hampered its ability to engage and convert visitors. Seeking to overhaul its online presence, the client partnered with Digiwigy to execute a comprehensive website redesign. The project involved a complete rethinking of the site’s architecture, content, and design, with a focus on improving user experience (UX) and implementing SEO best practices. Over the course of six months, Digiwigy delivered a website that not only enhanced the client’s brand image but also dramatically improved site performance. The redesign resulted in a 46% increase in conversion rates and a perfect 100% technical SEO score, positioning the client as a leader in the competitive IT services industry.

About the Company

The client is a well-established IT service provider headquartered in Chicago, Illinois, with a long history of supporting businesses in their digital transformation journeys. With a team of over 800 professionals, the company offers a wide range of services, including cloud computing, managed IT services, and digital consultancy. Despite its strong market presence, the client’s outdated website was not effectively communicating its capabilities, leading to missed opportunities for engagement and conversion. The website’s slow load times, poor navigation, and lack of targeted content were barriers to success in a highly competitive industry. Recognizing the need for a strategic overhaul, the client engaged Digiwigy to lead a comprehensive redesign project. Digiwigy’s approach focused on creating a user-friendly, performance-optimized site that would better reflect the client’s innovative solutions and drive measurable business outcomes.

The Challenges​

Outdated Website with Poor Performance

The client’s website was slow and riddled with technical issues, resulting in low conversion rates and a poor user experience.

Inconsistent Messaging and Site Organization

The website lacked clear, consistent messaging and was poorly organized, making it difficult for visitors to navigate and understand the full range of the client’s services.

Inadequate SEO and Technical Optimization

The site’s lack of SEO optimization and outdated CMS templates were significant obstacles to achieving high search engine rankings and better visibility.

How did Digiwigy help?

Comprehensive Website Redesign and SEO Optimization

Digiwigy conducted a complete redesign of the client’s website, focusing on creating a clean, modern design that improved user experience. The team also implemented SEO best practices, optimizing the site’s content and structure to achieve a 100% technical SEO score.

Enhanced User Experience and Conversion Pathways

By reorganizing the site’s architecture and improving navigation, Digiwigy made it easier for users to find relevant information and engage with the client’s services. This led to a 46% increase in conversion rates, significantly boosting the site’s effectiveness as a marketing tool.

The Results

Increase in Conversion Rates

46 %

Technical SEO Score Achieved

100 %

Google Lighthouse Performance Score

90 %

Strengthened brand presence in a competitive market.

Improved user satisfaction with faster load times.

Enhanced mobile responsiveness across devices.

Increased site traffic through better SEO practices.

Achieved higher rankings in search engine results.

Reduced bounce rates with streamlined design.

Created a scalable platform for future growth.

The Key Takeaways

Strategic Website Redesign Drives Conversions

A well-planned website redesign can significantly improve conversion rates by enhancing user experience and streamlining conversion pathways.

SEO Optimization is Crucial for Online Visibility

Implementing technical and on-page SEO best practices is essential for achieving high search engine rankings and increasing site traffic.

Performance Improvements Enhance User Satisfaction

Faster load times, better navigation, and mobile responsiveness are critical factors in improving user satisfaction and reducing bounce rates.

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