About the Company
The client is a New York-based FinTech SaaS provider specializing in digital payment processing and financial management solutions. Their flagship product, a cloud-based platform, empowers businesses to streamline financial operations, manage transactions, and enable secure digital payments. With a team of 200 employees, the company was positioned to disrupt the FinTech industry but faced challenges in building a strong digital presence and standing out in a highly competitive market. Digiwigy’s SEO strategy helped them overcome these challenges, allowing the client to become a recognized player in the FinTech space.
The Challenges
Low SEO Presence in a Competitive Market
Despite having an innovative product in the FinTech space, the client had minimal visibility for core financial services keywords. Without a solid SEO foundation, they struggled to attract organic traffic, limiting their ability to compete with more established players.
Competitors Dominating Search Results
Several well-established competitors were already dominating the organic search landscape, making it difficult for the client to capture attention. These competitors had a strong presence in the same keyword segments the client needed to target, creating a significant challenge in breaking through.
Need for High-Impact Financial Content
The client lacked content optimized for finance-related search terms, making it difficult to rank for valuable keywords. Without this content, their organic growth was stifled, preventing them from effectively engaging their target audience and showcasing their unique product benefits.
How did Digiwigy help?
In-Depth Competitor Research and Keyword Strategy
Digiwigy conducted extensive competitor analysis to uncover gaps in the FinTech industry and identified high-value, finance-related keywords that aligned with the client’s core offerings. By meticulously examining the strategies of key competitors, Digiwigy pinpointed areas where the client could differentiate themselves and gain a competitive edge. This detailed research involved analyzing competitor keyword performance, backlink profiles, and content strategies, which provided a comprehensive understanding of the market landscape. Armed with these insights, Digiwigy crafted a targeted SEO strategy that focused on relevant keywords with lower competition but high search intent. This approach not only positioned the client as a rising leader in the FinTech space but also helped them attract a more qualified audience, significantly boosting both visibility and engagement.
Comprehensive SEO and Content Optimization
Digiwigy worked closely with the client’s content team to develop SEO-friendly blog posts, guides, and other valuable resources that were strategically centered around the identified high-impact keywords. This collaboration involved crafting well-researched, engaging content that aligned with the client’s voice while optimizing it for search engines. Beyond keyword integration, Digiwigy implemented advanced on-page SEO techniques such as optimizing meta tags, headers, and alt text to enhance search engine visibility. Additionally, internal linking was strategically used to connect related content and create a cohesive site structure, improving crawlability and user navigation. Schema markup was also employed to provide search engines with structured data, enhancing the website’s appearance in search results with rich snippets, further driving user engagement and boosting on-page SEO performance.
The Results
increase in organic clicks
growth in finance-related keyword rankings
keywords ranked in six months
Established the client as an authority in digital payment processing.
Increased domain authority through effective link-building efforts.
Strengthened brand visibility in a highly competitive financial services market.
By optimizing content, metadata, and schema markup, the client’s website became more SEO-friendly and user-focused.
Valuable backlinks from authoritative industry publications, boosting both domain authority and referral traffic.
Increased brand recognition.
Increase in rankings and traffic across a variety of high-priority keywords.
The Key Takeaways
Competitor Research Drives Strategy
A thorough analysis of competitors helps businesses identify gaps and opportunities, allowing for a more effective SEO strategy. By leveraging these insights, companies can target underserved areas in the market and create tailored approaches that maximize visibility and impact.
Content Optimization is Crucial for SEO Success
SEO-optimized content is key to improving search engine rankings and driving organic traffic. Consistently producing high-quality, targeted content builds domain authority over time and helps businesses capture more engaged users, ultimately boosting conversion rates.
Link Building Enhances Domain Authority
Strategic link-building efforts are essential for boosting domain authority and improving long-term search engine performance. By securing quality backlinks, businesses not only increase their credibility but also enhance their chances of ranking higher for competitive search terms.
