About the Company
The client is a well-established player in the printing and publishing industry, offering high-quality commercial printing solutions across the United States. Serving a wide range of sectors, including advertising agencies, corporate marketing teams, and publishers, the company specializes in large-scale print runs, customized packaging, and specialty printing services. Despite its success in traditional markets, the company faced challenges in optimizing its digital presence and attracting new customers through online channels. This case study outlines how Digiwigy helped the client overcome these challenges and achieve impressive business results.
The Challenges
Low Digital Presence and Visibility
The client had minimal online visibility, resulting in missed opportunities for potential customers searching for printing services online. They struggled to rank for key industry-related search terms, which limited their ability to generate organic traffic.
Declining Lead Generation Through Traditional Methods
Their reliance on traditional marketing and word-of-mouth was leading to diminishing returns. As competitors embraced digital channels, the company saw a sharp drop in incoming leads and struggled to maintain its growth trajectory.
Ineffective Paid Advertising Strategy
Previous attempts at paid advertising yielded minimal ROI. Without proper targeting and optimization, their ad spend resulted in low-quality leads, failing to convert into customers. The company needed a fresh approach to maximize their paid campaigns' efficiency.
How did Digiwigy help?
Implemented Targeted SEO for Organic Growth
Digiwigy developed and implemented a comprehensive SEO strategy tailored to the client’s printing services, focusing on high-intent, industry-specific keywords. The strategy included detailed content optimization, on-page SEO improvements, technical fixes, and an extensive backlink-building campaign. This holistic approach enabled the client's website to climb search engine rankings, appearing on the first page for competitive industry terms. As a result, organic traffic increased by 35%, driving more qualified leads to the site. By the end of the project, the client saw sustained growth in organic traffic and greater overall online visibility.
Optimized Paid Ad Campaigns for Better Leads
Digiwigy revamped the client’s paid advertising strategy by honing in on more precise audience targeting, creating high-converting ad copy, and running experiments across different advertising platforms. These efforts led to significantly improved ad performance and a higher quality of leads. The campaign focused on reducing cost per lead while increasing overall conversions, with a 25% increase in lead-to-customer conversion rates. By optimizing budget allocation and continuously refining ad performance, Digiwigy achieved a better ROI, helping the client generate measurable growth in both sales and online engagement.
The Results
increase in lead generation from organic search
growth in customer retention
higher ROI on paid ad campaigns
Achieved 15% more website traffic in six months.
Improved conversion rate from website visitors by 10%.
Enhanced social media engagement by 18%.
Boosted content visibility through targeted marketing.
Reduced cost per lead by 22%.
Developed a sustainable digital marketing strategy for long-term growth.
Achieved consistent first-page rankings for primary keywords.
The Key Takeaways
Effective SEO Boosts Organic Traffic
A strong SEO strategy significantly enhances your visibility in search engines, driving more high-quality leads and improving organic traffic, which can ultimately impact overall revenue.
Targeted Paid Ads Increase Lead Quality
Optimizing your paid ad campaigns through better audience targeting and ad copy refinement can lead to higher-quality leads, improving conversion rates and ROI.
Comprehensive Digital Strategies Ensure Sustained Growth
A holistic approach to digital marketing, combining SEO, paid ads, and content optimization, ensures sustainable business growth and improved customer retention over time.
