About the Company
The client is a multinational IT services firm headquartered in Bangalore, India, with regional offices in London and New York. Competing with global consultancies and technology integrators, the company was well-regarded for its delivery excellence and competitive pricing. However, its market visibility lagged behind peers who consistently showcased strong executive thought leadership in global forums, analyst reports, and media channels. While the client had seasoned C-Suite leaders with deep expertise in digital transformation and enterprise IT, their voices were largely absent from industry conversations. To gain parity with competitors, they needed to amplify leadership visibility and credibility at the boardroom level.
The goal was to position C-Suite executives as recognized industry authorities — driving trust, brand influence, and measurable pipeline growth.
The Challenges
The client had senior leaders with decades of expertise in enterprise IT transformation, yet their perspectives were invisible in digital and industry forums. Buyers were engaging with competitors’ executives in media, reports, and LinkedIn, but this client’s leaders were absent. Without consistent thought leadership, the company lacked credibility in analyst discussions, deal cycles, and industry rankings. Digiwigy identified three barriers that blocked them from building a strong executive presence.
Invisible Executive Voices
Executives had valuable perspectives but no structured publishing process. Industry media preferred competitors who submitted consistent bylines. LinkedIn accounts were dormant, with no content strategy or amplification. As a result, the client’s leaders were absent from discussions shaping enterprise transformation, weakening brand visibility and reducing inbound trust from analysts and peers.
Tactical, Not Strategic, Content
The company’s blogs and newsletters focused on feature launches and technical updates. While useful for practitioners, they didn’t position the brand as a transformation partner for the C-Suite. Without strategic narratives around ROI, compliance, and future-readiness, buyers viewed the company as a vendor — not a trusted advisor capable of shaping enterprise strategy.
Weak Social & Analyst Presence
Executives rarely posted on LinkedIn, and when they did, content lacked consistency or executive polish. There were no analyst-style reports or flagship insights for peers to reference. Analysts and media bypassed the client’s voices in favor of competitors. This absence of credibility blocked authority growth and limited deal influence.
Without thought leadership, the company’s executives — and brand — remained invisible in the spaces where credibility is built and deals are influenced.
How did Digiwigy help?
Digiwigy built a thought leadership program that turned executive expertise into structured, scalable content. By pairing ghostwriting with authority-building formats, we amplified voices across LinkedIn, media, and industry channels — transforming executives into recognized authorities and repositioning the brand from vendor to strategic advisor.
Executive Ghostwriting Program
We partnered with senior leaders through structured interviews, extracting unique perspectives on digital transformation, compliance risk, and ROI. Our ghostwriting team developed a consistent stream of op-eds, LinkedIn articles, and keynote scripts — crafted in executive tone and optimized for target audiences. Articles were placed in industry publications, LinkedIn posts were amplified through employee advocacy, and executives were armed with talking points for conferences and panels. This program ensured consistency, frequency, and polish. Leaders who had no digital presence became visible authorities, engaging with peers and analysts in high-stakes conversations. The program gave them presence without burdening their schedules.
Authority-Building Reports & Panels
Beyond opinion pieces, we positioned executives as thought leaders through flagship reports and industry panels. Analyst-style reports provided benchmarks and predictions on IT trends, distributed through microsites and PR channels. Visual infographics and executive summaries made insights digestible for C-Suite readers. We also produced panel recaps and post-event thought pieces, reinforcing leadership visibility beyond live events. Digiwigy optimized executive LinkedIn profiles, built content calendars, and trained internal teams to repurpose content for multiple platforms. This holistic approach ensured executives were consistently visible across channels, boosting authority with buyers, analysts, and competitors.
The Results
growth in executive engagement metrics
increase in executive LinkedIn followers
Increse in media mentions
2.7x increase in executive LinkedIn followers.
4 thought-leadership reports published in 10 months.
15+ executive bylines in industry media.
LinkedIn engagement rates doubled across executive accounts.
Analyst references included client executives in top 10 global lists.
Inbound enterprise RFPs increased by 22%.
Elevated brand perception to “advisor” status in surveys.
The Key Takeaways
Thought leadership is no longer optional; it’s a strategic growth lever. C-Suite credibility builds trust, accelerates authority, and drives pipeline.
Authority requires structured publishing.
Executives must publish consistently in visible spaces — not sporadically. Structured ghostwriting ensures thought leadership becomes predictable and impactful.
Strategic narratives elevate brand perception.
Moving from tactical updates to strategic insights shifts perception from vendor to advisor, influencing high-value enterprise decisions.
Social presence amplifies credibility.
C-Suite visibility on LinkedIn and media channels multiplies reach, creating inbound credibility and peer recognition that strengthens pipeline impact.
